At first sight, it looks like a startup company’s office. But it is from this place, on the 29th floor of Ramat Gan’s Champion Tower, that the State of Israel is waging one of its most important and difficult battles: The war on delegitimization and on the boycott movement.
Brigadier-General (res.) Sima Vaknin-Gil, director-general of the Ministry of Strategic Affairs, which is leading the battle these days, sees it as a war for all intents and purposes. “The delegitimization against the State of Israel can be curbed and contained through public diplomacy and soft tools,” she says. “In order to win, however, we must use tricks and craftiness. The bottom line is the rival has moved from its comfort zone into our comfort zone. Today the rival is on the defense and we are on the offensive.” (source)
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